ABSTRACT:

This study was designed to analyse the gender difference in the usage of the Instagram among Nigerian users. Relying on the content analysis technique,
the profiles of 300 users account were purposively selected. The units of analysis include the ‘likes’, ‘comments’, ‘followers’, ‘followings’ and photo content of the sample. The researcher categorized the content under seven categories; food, captioned photo, activity, selfies, fashion, sports, friends. In the end, it was found among others from a simple frequency table and percentage that female users had more selfies, ‘like’ on post and followers than male users. Male users however, follow more people than females and had more comments on posts and updates than female users