© Tropical Journal Of Pharmaceutical Research . 2015. Vol. 14 No. 7
Publisher: Pharmacotherapy Group
Assessing Consumer Preference Using Community Pharmacy Preference Evaluation Questionnaire (COMPETE): A Pilot Survey In A Malaysia City
Shazwani Shaharuddin, Ashikin Zamaludin, Rosnani Hashim, Muhammad Abdul Hadi, Long Chiau Ming
KEYWORDS: Consumer satisfaction, Community pharmacy preference, Prescription filling, Over-the- counter products, Financial management
ABSTRACT:
Purpose: To assess the consumer preference for community pharmacy (CP) for filling prescription, and purchasing over-the-counter (OTC) and health products among customers frequenting eight departmental stores located in a Malaysian city. Method: A cross-sectional study was conducted in the city of Wakaf Bharu, Kelantan, Malaysia. A total of 400 respondents in the area were randomly selected to participate in the 14-item Community Pharmacy Preference Evaluation Questionnaire (ComPETe). The results were then subjected to data analysis. Results: A total of 198 respondents returned the questionnaire but only 120 respondents completely filled in them. Majority of the respondents was between the age of 18 and 30 years (42.4 %), female (55.0 %) and married (66.7 %). Most of them (90.8 %) agreed that location is an important criterion for choosing a CP. About 62 and 56 % of the respondents went to the same preferred CP and at least once a month, respectively. Interestingly, customers with a monthly income of
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Subject
Pharmacy and Pharmaceutical Sciences
Discipline
Medicine and Health Sciences
Publisher
Pharmacotherapy Group
Publication Year
2015
Place Of Publication
Nigeria
Contributors
Shazwani Shaharuddin
Ashikin Zamaludin
Rosnani Hashim
Muhammad Abdul Hadi
Long Chiau Ming
Ashikin Zamaludin
Rosnani Hashim
Muhammad Abdul Hadi
Long Chiau Ming