Publisher: Pharmacotherapy Group

Assessing Consumer Preference Using Community Pharmacy Preference Evaluation Questionnaire (COMPETE): A Pilot Survey In A Malaysia City

Shazwani Shaharuddin, Ashikin Zamaludin, Rosnani Hashim, Muhammad Abdul Hadi, Long Chiau Ming
KEYWORDS: Consumer satisfaction, Community pharmacy preference, Prescription filling, Over-the- counter products, Financial management

ABSTRACT:

Purpose: To assess the consumer preference for community pharmacy (CP) for filling prescription, and purchasing over-the-counter (OTC) and health products among customers frequenting eight departmental stores located in a Malaysian city. Method: A cross-sectional study was conducted in the city of Wakaf Bharu, Kelantan, Malaysia. A total of 400 respondents in the area were randomly selected to participate in the 14-item Community Pharmacy Preference Evaluation Questionnaire (ComPETe). The results were then subjected to data analysis. Results: A total of 198 respondents returned the questionnaire but only 120 respondents completely filled in them. Majority of the respondents was between the age of 18 and 30 years (42.4 %), female (55.0 %) and married (66.7 %). Most of them (90.8 %) agreed that location is an important criterion for choosing a CP. About 62 and 56 % of the respondents went to the same preferred CP and at least once a month, respectively. Interestingly, customers with a monthly income of


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