ABSTRACT:

These days to remain relevant in a vulnerable business environment, that competition is gaining grounds, is to be innovative in new product development (NPD). to enhance the success and acceptance of company's product. And the need to take qu,ck decisions that will see the product come to life in a tangible form. The strategy used in this study is "Benchcasing• - identifying key salient factors to "NPD". The final word for users is, putting conceived product ideas or concept into real life. there by making the difference between new product success and failure. Thus the better the fit between new product development and company's technical and marketing expertise. the more likely the product will succeed.