ABSTRACT:

The impact of the new communication technologies on the broadcast industry has been improved. For instance, information through the radio and television can reach people around the world with a second, thanks to digital technology. Digital technology in television enables broadcast stations to transmit through many channels at any given spectrum width. Tothe advertiser, computer graphics now create exciting advertisement on television. Suffice to say that as these new technologies make an increasing impact on the broadcast media industry, we will not only want tokeep alert tohow the broadcast media change but to how the broadcast media practitioners use these new technologies