ABSTRACT:

This paper critically scrutinises the positioning of niche tourism products in Lokoja township of Kogi State. Lokoja has bright prospects of tourism in the future. It possesses tourism potentials all around the township. But, tourism is facing so many problems including marketing and promotion strategies. By applying niche tourism product, it can earn more dollars, because Lokoja is blessed with key tourism products. Natural attraction, colonial Relics, and dark tourism sites, these products are only unique to Lokoja alone. The paper focuses on the present strengths and weaknesses of tourism industry in Lokoja and the ways to implement niche tourism to enhance its strategic contributions to the total earning of this sector. The paper concludes by suggesting how Niche tourism product will help the policy makers to differentiate the tourist market and customize their service to solve present downward earning.