ABSTRACT:

 This survey research was carried out to investigate the potency of the feedback loop between government and the rural population of South-east Nigeria in the sensitization of the people by National Orientation Agency (NOA), using the folk media. A multi-stage sampling technique was used to draw a sample of 915 subjects from the rural population of the South-east Geo-political Zone of Nigeria, to participate in the study. The data gathered with a questionnaire were analyzed with percentages, frequency distribution tables, weighted mean scores (WMS) and the Chi-Square. The findings showed that the feedback mechanism between government and the people was not potent; government does not factor in the views of the people in its plans, meaning that no effective feedback framework is in place; and that underlying factors such as government's lack of commitment to rural development, among other things, undermine a potent feedback mechanism. Based on these findings, it was recommended, among other things, that government should effectively monitor its feedback machinery and factor in the people's views in its policies.